YOU CAN'T BUY HAPPINESS, YOU CAN BUY VODKA. ITS BASICALLY THE SAME THING

BOMSHELL PRIVATE COLLECTION VODKA

Bomshell Private Collection Vodka is the premium option that will sit within the higher end of the market. The brief for this particular product outlined the use of a grenade bottle shape whilst maintaining a premium high quality look and identity. Drawing inspiration from the shape of a hand grenade and exploring similar geometric configurations lead to this custom, unique and extravagant geometric bottle design complete with double action top handles, attached metal vodka tag and a pull-to-open tab on the top. Bomshell vodka was rolled out into a full creative suite containing designs and pre-release conceptual imagery inclusive of bottle, can & packaging designs along with all branding, sales and collateral pieces. Bomshell Private Collection Vodka mixes the sex, passion and allure relative to a premium quality product such as this with an undeniably standout visual presence and brand personality.