WOULD YOU LIKE A TISSUE? YOU ARE DROOLING, A LOT!

HIGH IN THE HUNGRY CITY, DROOL MAGAZINE

Taking you on a journey of exploration where you experience the dark grim corners of reality along with the shining glamour of the wondrous Sydney culture. Covering topics such as fashion, music and lifestyle whilst also communicating current & relevant social and political issues to the youth, Drool is an organisation that strives to educate, inspire and challenge all of the trendy youthful Sydney residents to be involved with a change for the better within the society that surrounds them.

Unique in appearance and message, it is the publication that lures in the young and leaves the reader drooling over an exquisite collection of creative fashion and lifestyle pieces whilst also mixing in a diverse collection of carefully selected and relevant serious articles which are presented as they are happening within the community. Guiding the reader to an understanding and encouraging personal thought and opinion, this publication confronts and discredits certain media developed stereotypes that have been placed on this group by exposing them to the reality of the culture we live in.

Drool and its message were brought to life through extensive branding and identity work, and turning it into a reality required research & development, copywriting, interviews, conceptual photo-shoots, a talent for superior quality image creation, and skilful adobe creative suite knowledge. The Drool brand was expanded and launched with a range of collateral material that included magazines, posters, digital displays, web content, business cards, letterheads, booklets & flyer/leaflet handouts.