EXERCISE? I THOUGHT YOU SAID EXTRA FRIES!

 

AGENCY LIFE. ADIDAS AND FOUR23

As a London based freelance designer in 2015 I was able to move between agencies and contracts regularly. One of the creative agencies I contracted to during this time was Four23. During my time here I worked on a variety of print and experiential pieces for clients such as Adidas, Oakley and Virgin.

Two major Adidas product-advertising campaigns that I had the pleasure of working on during my time there were Tubular and Boost. Designing and rolling out the artwork for the Adidas Tubular take-over of Oxford Circus Underground was an exciting project that involved me designing and working up all print ready artwork files for 8 visually aligned sites within the underground station.

The Boost campaign promoted the new revolutionary Ultra Boost Adidas sole. An experiential pop-up retail store was being constructed on Carnaby Street. Working on this project involved designing, art-working and rolling out the exterior and interior print, vinyl and feature wall panel pieces.

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