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redefining lux quality
In 2017 99 Bishopsgate underwent a complete brand refresh in anticipation of the towers top floor, level 26 becoming available.
This would also be progressively followed by levels 3, 4 & 17.
The campaign required us to develop the 99 Bishopsgate brand into a high-end elegant identity, the quality of the design, branding & marketing collateral had to reflect the high quality of the space, location & experience that 99 Bishopsgate was now offering.
With all of this in mind, 99 Bishopsgate was relaunched in mid 2017, new website, new brochure, elegant carry bags and a marketing suite to match.
The 99 Bishopsgate project was an ever growing and evolving process in collaboration with Carlin Fier & Helen Lowe.