WHO KEEPS PUTTING ALL THE MATH BOOKS IN THE HORROR SECTION?
life as a designer at MIDDLESEX UNIVERSITY
My journey through the halls of Middlesex University began in early 2015 in a freelance capacity. Fast forward a few months and through a couple of extended contracts, and it had become obvious that the Middlesex shoe was the right fit for me. Later that year I was acquired as a full time designer.
My role as Designer allowed me to take ownership of creative projects and see them through from concept to delivery. I was able to work across print and digital platforms to deliver large scale pieces and campaigns. A heavy focus was placed on delivering quality projects in conjunction with integrated marketing communications that supported Middlesex University brand engagement goals. This was all done whilst adhering to specific brand guidelines.
Conceptualising, designing and rolling out innovative solutions that allowed the University to engage with its student audience effectively was an enjoyable and challenging part of the job. I was able to introduce some new creative that allowed them to do this through delivery methods such as the VIP offer packs and video cards.