WHEN YOU’RE A HAMMER EVERYTHING NEEDS NAILING

PROCUT PROJECTS

Procut Projects is a notable up and coming Sydney based building and detailed carpentry company that prides themselves on their modernised stylish portfolio. Providing their clients with the highest level of professional construction services available and following it up with a vigorously strong work ethic that matches their superior quality architectural projects. 2014 saw the expansion of Procut and their business and as they began to grow they required a fully designed and branded company identity to take their business and success to the next level.

Operating as a private contract freelance designer it rested upon my capable shoulders to spearhead the branding, design and identity development of a new Procut Projects. Working closely with company founders and managing director to come up with a strong, simple, modernised and slightly abstract look was a process that resulted in the new Procut Projects logo. Moving forward within this contract with Procut also required fully finished branded identity suites as well as promotional and sales collateral options.

Procut was launched with a new strong & standout identity that included customised business cards, brochures, letterheads, posters & visual portfolios. Style guides, colour scheme options, custom Procut patterns and further collateral such as t-shirts were also created to propel Procut forward and set them up for success with guides allowing them to maintain a visual coherency and consistency as they progress.