I FOUND THE VODKA THAT I WAS HIDING IN THE ORANGE JUICE

BANG BANG VODKA

Bang Bang was the name provided for the design and development of the low-range vodka option to be aimed at a slightly younger demographic and consumer. The brief for this particular product outlined the use of a gun in conjunction with the name in order to create an identity. Bang Bang is an all Australian vodka and its inspiration is drawn from its notorious outlaws of the past. Doing this allows for this product to be attached to the admiration of this cultures old school outback gun slinging outlaws and their secrets of vodka distilling that have been carried down through the ages. Bang Bang is a custom glass shape with a unique gun cut-out conceptualised within the middle of the bottle; Its visuals representative of a certain quality that will only come with age and wisdom.