VODKA IS JUST AWESOME WATER

diving off the deep end and landing in a pool of vodka

Craft Partners acts as the head of an umbrella collection of sub-brands within the food and beverage industry. With a strong strategic backbone and a collection of current food, condiment and beverage products already on the market, they have now turned to the development and release of their own vodka brands. Craft Partners is cleverly put together in a way that will allow them to release numerous linked products and brands under the CP umbrella whilst still allowing each and every brother and sister sub-brand to take on its own detailed and individual personality.

Contacted by Craft Partners with aspirations of releasing 3 new individual vodka brands separately into the lower, mid and higher more premium levels of the market proved to be a very exciting and challenging contract that resulted in a trio of uniquely branded vodka personalities coming to life in order to be respectively slotted into their spot within the Craft Partners family.

Privately contracting to Craft Partners as their freelance designer and singular driving creative force for this extensive project involved me working closely with the director and head management on each product, personality and brand being proposed for release into the market. In-depth conceptual branding and design work along with creative and skilful image creation requiring extensive knowledge of the adobe creative suite was needed in order to bring all the conceptual imagery for these products to life even prior to release. Each brand/product required its own individual logo, branding suites, conceptual imagery, promotional and sales collateral, to create a standout identity in order for them to work effectively alone and as part of the Craft Partners family.